In this session...
The indoor positioning thought-leaders IndoorAtlas and the targeted marketing experts Fonella are making major announcements in indoor positioning and product proximity advertising.
Product Proximity Advertising:
The secret of positioning based on the earth's magnetic fields has been hidden inside various animals for millions of years. IndoorAtlas, a spin-off from the University of Oulu and the global leader in magnetic positioning, has unlocked the secret. We can provide unprecedented accuracy levels down to 10 ft with 90% confidence level and huge savings on infrastructure, potentially hundred of millions of dollars in the retail industry alone.