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In this session...

The Institutional Era is over, and the Human Era is here. Join Hill Holliday, Bank of America and Lippincott for a discussion about the critical transition from the Institutional Era to the Human Era, featuring Bank of America, which has based its brand re-launch and business strategy around this shift.

In the past four decades we’ve witnessed a steady decline of trust in institutions of all kinds. The seeds of this shift began as people became more responsible for their own futures — the end of pensions, the end of a life-long job at the same company, the end of a corporation that built our cities and towns. At the same time, we’ve seen a steady increase in trust in the opinions of other “people like me.” Fueled by technology and social media, people are demanding power and control — over the companies they choose to work with and the brands they embrace. How can a brand use this information to re-imagine itself, change its relationship with its customers and shape its own future?
Presented by Hill Holliday
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Presented with


Speakers

Adam Cahill EVP, Dir. Digital Strategy Hill Holliday
Graham Ritchie Chief Strategy Officer Hill Holliday
John Marshall Sr. Partner, Global Director of Strategy Lippincott
Meredith Verdone SVP, Enterprise Marketing & Market President executive Bank of America
Rupal Parekh Deputy Managing Editor Advertising Age

Event Details

Event Type Seminar

Track  Digital   Social   Storytelling   Technology 

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