John is a data geek who writes left-handed but bats right-handed. Always the entrepreneur, he put himself through school by farming soybeans, waiting tables, and finding a paying client that doubled as an MBA internship project. In 2003, John successfully founded the analytic consulting firm that has grown into DataSong and led its expansion into big data applications for customer buying intelligence. He was previously with the SAS Institute Analytical Consulting group, which he\\\'s glad he worked at… and also glad he left. John holds an MBA in Decision Science from George Washington University.