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In this session...

Many argue that, in an age of perfect information, brands don’t matter any more. Ogilvy & Mather has commissioned new, international research which shows that brands do indeed matter today, just in ways that are radically different than before. Ogilvy & Mather reveals this research and discusses the implications - what we call the “Fifth Age of Brands” - with two leading marketers who are doing it right, Coca-Cola and Facebook.


Colin Mitchell Worldwide Head of Planning Ogilvy & Mather
Jennifer Healan Group Director Coca-Cola
Hope Cowan Creative Agency Partner Facebook

Event Details

Event Type Seminar

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