In this session...
Publishers are leaving money on the table, $50B to be exact. That's the estimated amount small and local businesses will pour into digital advertising over the next few years. Join our panel of experts from the Weather Channel, Lonely Planet, Kijiji and Rubicon Project to find out how self-serve advertising allows both buyers and sellers, large and small, to benefit from automation and get more revenue with less effort.
Automation is transforming the digital ad sales process, reducing time lost on manual, costly processes while eliminating the risk of human errors. Automating sales to small and local advertisers and direct agencies empowers sellers to capture the widest variety of ad spend, while still maintaining control over pricing, products and creative.
Panel participants will describe how self-serve advertising automation helps sellers and buyers connect in unique ways to increase revenue and efficiency, including:
• How to open net new revenue streams quickly and with few resources
• How first party data can be used for both targeting and attribution
• How to mobilize and scale a local sales team
• What kinds of engagement, scale and performance they can expect