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In this session...

Advertising and trust have always had a challenging and somewhat tortured relationship. Trust hovers over advertising & media and consumers. Click fraud, bots and hacking (ex. The Interview and Ashley Madison) demonstrate the frailty of the internet and the impacts on trust. The Trust Forum tackles “All Things Trust” with refreshing candor.

Far removed from the close-knit relationships of the past, the business of advertising has evolved -- it’s quick, it’s digital and it’s heavily automated. With swift and constant change encompassing the industry, trust -- an essential element of the economy is falling by the wayside.

Publishers and brands must trust the quality of advertising technology, brands must trust their agencies, and vendors must also establish trust with each other, but most importantly consumers must trust advertising. Without trust, the web economy could collapse, or at least fail to live up to its ultimate promise of delivering a relevant and engaging experience.

· Is too much automation leading to a lack of trust? Is there room to keep a human element?

· As we move into an era of multi-screen and multi-device, what are the best practices to maintain trust?

· Is distrust fueling the rise of consumer action to eliminate advertising? (i.e. ad-blocking, paid subscriptions)

· What are the necessary steps to regain trust across all players in digital advertising? View Less

3:00 PM - THE TRUST CONVERSATION

Davis & Gilbert's Ron Urbach opens with a one on one conversation with ANA President and CEO, Bob Liodice on the most vexing issues involving advertisers and trust.
Bob Liodice CEO, ANA
Ron Urbach Chairman, Davis & Gilbert LLP

3:20 PM - TRUST: THE [NEW] CURRENCY OF THE DIGITAL ADVERTISING ECONOMY

Industry experts will engage in a frank discussion on the state of Trust in the digital advertising industry, and explore the evolution and future of the economy’s most critical currency.
Alex Kantrowitz Senior Technology Reporter, Buzzfeed
Bob Liodice CEO, ANA
Larry Allen SVP, Business Development, Xaxis
Jason Fairchild Chief Revenue Officer, OpenX
Michael Zimbalist Senior Vice President, Advertising Products and Research & Development, The New York Times

4:00 PM - GAINING CONSUMER TRUST: THE POWER OF THE EARNED BRAND

Michelle Hutton, global chair of Edelman’s Consumer Practice, Jane Barratt, founder and CEO of GoldBean along with moderator Alexandra Bruell of Advertising Age discuss how marketers and brands can earn trust from consumers. Highlights include a new global study launched by Edelman, Innovation and the Earned Brand.
Alexandra Bruell Reporter, Advertising Age
Jane Barratt Founder and CEO, Goldbean
Michelle Hutton Global Chair, Consumer Practice, Edelman
PRESENTED BY EDELMAN

4:20 PM - SEPARATING FACT FROM FICTION

Ad fraud, kickbacks, opaque billing practices, false attribution, the ANA inquiry into media. A balanced panel looks at what’s gone wrong in our industry, particularly digital. Let’s call it what it is, corruption. The promise of digital being a completely measurable, ROI- friendly world has not exactly been the panacea we were all promised.
Jon Bond Chief Tomorroist, Tomorro LLC
Neil Capobianco Managing Director, Media Value Measurement, Ebiquity USA
Andrew Altersohn CEO, Adfin
Tamer Hassan Co-Founder and Chief Technical Officer, White Ops
Bill Koenigsberg President, CEO, & Founder, Horizon Media

5:00 PM - ERADICATING BOT FRAUD: THE PATH TO ZERO TOLERANCE

Tim Castree, Managing Director, North America, of Videology and Michael Tiffany, CEO, of White Ops will share their latest findings on bot fraud in digital media, and lead a discussion on what steps the industry should take to end bot fraud today.
John Montgomery Chairman, North America, GroupM Connect
Amy Bartle Director Media and Digital Marketing, LaQuinta
Michael Tiffany Co-founder and CEO, White Ops
Tim Castree Managing Director, North America, Videology
PRESENTED BY VIDEOLOGY

5:30 PM - MULTI-SCREEN: THE CHALLENGES OF THE FRAGMENTED DEVICE ENVIRONMENT

Industry experts discuss what it takes to succeed in a fragmented device environment – the challenges advertisers, publishers and marketers face and how trust plays a role in success.
Rob Kramer GM Mobile, OpenX
Travis Johnson Global Head of Mobile, IPG
Jim Crowley CEO, Skyhook Wireless
Charlie Weiss VP, Ad Marketplaces, News Corporation

5:55 PM - TRUST: THE TIES THAT BIND

Davis & Gilbert's Chairman Ron Urbach wraps the 2015 Trust Forum.
Ron Urbach Chairman, Davis & Gilbert LLP

Presented with


Speakers

Bob Liodice CEO ANA
Ron Urbach Chairman Davis & Gilbert LLP
Alex Kantrowitz Senior Technology Reporter Buzzfeed
Larry Allen SVP, Business Development Xaxis
Jason Fairchild Chief Revenue Officer OpenX
Michael Zimbalist Senior Vice President, Advertising Products and Research & Development The New York Times
Alexandra Bruell Reporter Advertising Age
Jane Barratt Founder and CEO Goldbean
Michelle Hutton Global Chair, Consumer Practice Edelman
Jon Bond Chief Tomorroist Tomorro LLC
Neil Capobianco Managing Director, Media Value Measurement Ebiquity USA
Andrew Altersohn CEO Adfin
Tamer Hassan Co-Founder and Chief Technical Officer White Ops
Bill Koenigsberg President, CEO, & Founder Horizon Media
John Montgomery Chairman, North America GroupM Connect
Amy Bartle Director Media and Digital Marketing LaQuinta
Michael Tiffany Co-founder and CEO White Ops
Tim Castree Managing Director, North America Videology
Rob Kramer GM Mobile OpenX
Travis Johnson Global Head of Mobile IPG
Jim Crowley CEO Skyhook Wireless
Charlie Weiss VP, Ad Marketplaces News Corporation

Event Details

Event Type Seminar

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