Advertising and trust have always had a challenging and somewhat tortured relationship. Trust hovers over advertising & media and consumers. Click fraud, bots and hacking (ex. The Interview and Ashley Madison) demonstrate the frailty of the internet and the impacts on trust. The Trust Forum tackles “All Things Trust” with refreshing candor.
3:00 PM - THE TRUST CONVERSATION
Davis & Gilbert's Ron Urbach opens with a one on one conversation with ANA President and CEO, Bob Liodice on the most vexing issues involving advertisers and trust.
Chairman, Davis & Gilbert LLP
3:20 PM - TRUST: THE [NEW] CURRENCY OF THE DIGITAL ADVERTISING ECONOMY
Industry experts will engage in a frank discussion on the state of Trust in the digital advertising industry, and explore the evolution and future of the economy’s most critical currency.
Senior Technology Reporter, Buzzfeed
SVP, Business Development, Xaxis
Chief Revenue Officer, OpenX
Senior Vice President, Advertising Products and Research & Development, The New York Times
4:00 PM - GAINING CONSUMER TRUST: THE POWER OF THE EARNED BRAND
Michelle Hutton, global chair of Edelman’s Consumer Practice, Jane Barratt, founder and CEO of GoldBean along with moderator Alexandra Bruell of Advertising Age discuss how marketers and brands can earn trust from consumers. Highlights include a new global study launched by Edelman, Innovation and the Earned Brand.
Reporter, Advertising Age
Founder and CEO, Goldbean
Global Chair, Consumer Practice, Edelman
PRESENTED BY EDELMAN
4:20 PM - SEPARATING FACT FROM FICTION
Ad fraud, kickbacks, opaque billing practices, false attribution, the ANA inquiry into media. A balanced panel looks at what’s gone wrong in our industry, particularly digital. Let’s call it what it is, corruption. The promise of digital being a completely measurable, ROI- friendly world has not exactly been the panacea we were all promised.
Chief Tomorroist, Tomorro LLC
Managing Director, Media Value Measurement, Ebiquity USA
Co-Founder and Chief Technical Officer, White Ops
President, CEO, & Founder, Horizon Media
5:00 PM - ERADICATING BOT FRAUD: THE PATH TO ZERO TOLERANCE
Tim Castree, Managing Director, North America, of Videology and Michael Tiffany, CEO, of White Ops will share their latest findings on bot fraud in digital media, and lead a discussion on what steps the industry should take to end bot fraud today.
Chairman, North America, GroupM Connect
Director Media and Digital Marketing, LaQuinta
Co-founder and CEO, White Ops
Managing Director, North America, Videology
PRESENTED BY VIDEOLOGY
5:30 PM - MULTI-SCREEN: THE CHALLENGES OF THE FRAGMENTED DEVICE ENVIRONMENT
Industry experts discuss what it takes to succeed in a fragmented device environment – the challenges advertisers, publishers and marketers face and how trust plays a role in success.
GM Mobile, OpenX
Global Head of Mobile, IPG
CEO, Skyhook Wireless
VP, Ad Marketplaces, News Corporation
5:55 PM - TRUST: THE TIES THAT BIND
Davis & Gilbert's Chairman Ron Urbach wraps the 2015 Trust Forum.
Chairman, Davis & Gilbert LLP