Tracks Venues

In this session...

Fundamental differences in the shopping and media habits of generations have made it clear that the days on one-size-fits-all marketing are long gone. This panel discusses how successful marketers are using consumer insights to create targeted strategies and niche offers that reach each generation when, where and how they prefer.

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Presented with


Speakers

Emily Steel Media Journalist The New York Times
Brian Gleason Managing Director, North America Xaxis
Molly Peck Director of Marketing Buick at General Motors
Kristi Argyilan Senior Vice President, Media and Guest Engagement Target
Sarah Power Chief Strategy Officer Initiative

Event Details

Event Type Partner Events

Track  Mobile 

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