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In this session...

Get consumers to tune in to your brand message with an ad experience they will actually enjoy. Intent data allows marketers to create meaningful connections with their audience on an individualized level.

With new personalized data, brands can go beyond the usual demographic groups and deliver ads based on specific signals such as location, emotion, interests,events, personalities and personal preferences. This is an opportunity for companies to use data and technology to enrich the lives of the consumers, not hinder them. When you combine all of this data with the power of automation,brands can position themselves to form stronger connections with their audience on personalized levels and be a part of their world in a way that they will actually value. Don’t let this new technological innovation pass you by. It’s here and ready for you to employ! View Less

Presented with


Keith Lorizio SVP, Buyer Cloud Rubicon Project
Brian Hovis Sr. Vice President, Head of Digital Marketing, US Bank & Mortgage Citi Global Consumer Marketing
Mac Delaney Senior Vice President, Programmatic Head of Programmatic, Merkle
Jeffrey Matisoff Regional Managing Director, East Accuen
Matt Feodoroff SVP, Strategy Sales Rubicon Project

Event Details

Event Type Seminar

Track  Programmatic 

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