We have unprecedented access to data and measurement tools. For the multi-billion dollar advertising and media industry, this means leveraging data to connect with consumers in powerful new ways. The Data Congress unites an all-star lineup to detail how data and analytics drive performance and the bottom line.
4:30 PM - MOBILE MESSAGING IS THE FUTURE-ARE YOU PART OF IT? AN IN DEPTH LOOK AT WHAT CHAT MEANS FOR ADVERTISERS AND PUBLISHERS
Even though we’re in the era of mobile, we as brands have been slow to take full advantage of the unique user interactions and data-based insights this platform offers. In this session, we will use the lens of mobile messaging to explore why we need to make mobile ads more relevant and timely and how the digital marketers of tomorrow need to think about fan engagement.
President, Frankly Platform
PRESENTED BY FRANKLY
4:55 PM - A GLOBAL VIEW: DATA STRATEGIES AND CREATIVE ENGAGEMENT FOR GLOBAL BRANDS
The world of CRM is changing. Global brands face myriad opportunities in the customer engagement space. And as agencies we can be more creative and more innovative than ever before. Join us for views from both sides of the pond, with Partners Andrews Aldridge, one of the UK’s most awarded customer engagement specialists.
Director, Digital Centers of Excellence
Chief Executive, Andrews Aldridge
Creative Partner & Chairman, Andrews Aldridge
Global Digital Marketing Manager, Mead Johnson Nutrition
CEO, Andrews Aldridge
PRESENTED BY ENGINE GROUP
5:25 PM - INSIGHTS 20/20
Marc de Swaan Arons
CMO & Executive Board Member, Millward Brown Vermeer
CEO & President, The ARF
PRESENTED BY THE ADVERTISING RESEARCH FOUNDATION (ARF)
5:45 PM - GOING VERTICAL: KEYS TO VIDEO SUCCESS
The world of video is constantly evolving. Video ads have gone vertical, putting a 90 degree twist on how advertising works. Video across all channels is the new 800 pound gorilla. Along the way, the data, viewing habits and consumption patterns are fostering insights which were once beyond imagination. How can you avoid ad blindness: be seen, synced up and shared across devices? Who are the winners and losers in this brave new world?
Global Head of Product Commercialization, YouTube
SVP, Technology, RhythmOne
Founder & CEO, Shareablee
Director, Publisher Development, Yahoo
Head of Measurements & Insights , Facebook