Tracks Venues

In this session...

We have unprecedented access to data and measurement tools. For the multi-billion dollar advertising and media industry, this means leveraging data to connect with consumers in powerful new ways. The Data Congress unites an all-star lineup to detail how data and analytics drive performance and the bottom line.

4:30 PM - MOBILE MESSAGING IS THE FUTURE-ARE YOU PART OF IT? AN IN DEPTH LOOK AT WHAT CHAT MEANS FOR ADVERTISERS AND PUBLISHERS

Even though we’re in the era of mobile, we as brands have been slow to take full advantage of the unique user interactions and data-based insights this platform offers. In this session, we will use the lens of mobile messaging to explore why we need to make mobile ads more relevant and timely and how the digital marketers of tomorrow need to think about fan engagement.
Harrison Shih President, Frankly Platform
PRESENTED BY FRANKLY

4:55 PM - A GLOBAL VIEW: DATA STRATEGIES AND CREATIVE ENGAGEMENT FOR GLOBAL BRANDS

The world of CRM is changing. Global brands face myriad opportunities in the customer engagement space. And as agencies we can be more creative and more innovative than ever before. Join us for views from both sides of the pond, with Partners Andrews Aldridge, one of the UK’s most awarded customer engagement specialists.
Sue Haddrill Director, Digital Centers of Excellence
Martin Neiri Chief Executive, Andrews Aldridge
Steve Aldridge Creative Partner & Chairman, Andrews Aldridge
Tricia Binder Global Digital Marketing Manager, Mead Johnson Nutrition
George Pace CEO, Andrews Aldridge
PRESENTED BY ENGINE GROUP

5:25 PM - INSIGHTS 20/20

Marc de Swaan Arons CMO & Executive Board Member, Millward Brown Vermeer
Gayle Fuguitt CEO & President, The ARF
PRESENTED BY THE ADVERTISING RESEARCH FOUNDATION (ARF)

5:45 PM - GOING VERTICAL: KEYS TO VIDEO SUCCESS

The world of video is constantly evolving.  Video ads have gone vertical, putting a 90 degree twist on how advertising works.  Video across all channels is the new 800 pound gorilla. Along the way, the data, viewing habits and consumption patterns are fostering insights which were once beyond imagination. How can you avoid ad blindness: be seen, synced up and shared across devices?  Who are the winners and losers in this brave new world?
Beau Avril Global Head of Product Commercialization, YouTube
Bertrand Quesada CEO, Teads
Dwight Ringdahl SVP, Technology, RhythmOne
Tania Yuki Founder & CEO, Shareablee
Clare Dunnett Director, Publisher Development, Yahoo
Brad Smallwood Head of Measurements & Insights , Facebook

Presented with


Speakers

Harrison Shih President Frankly Platform
Sue Haddrill Director, Digital Centers of Excellence
Martin Neiri Chief Executive Andrews Aldridge
Steve Aldridge Creative Partner & Chairman Andrews Aldridge
Tricia Binder Global Digital Marketing Manager Mead Johnson Nutrition
George Pace CEO Andrews Aldridge
Marc de Swaan Arons CMO & Executive Board Member Millward Brown Vermeer
Gayle Fuguitt CEO & President The ARF
Beau Avril Global Head of Product Commercialization YouTube
Bertrand Quesada CEO Teads
Dwight Ringdahl SVP, Technology RhythmOne
Tania Yuki Founder & CEO Shareablee
Clare Dunnett Director, Publisher Development Yahoo
Brad Smallwood Head of Measurements & Insights Facebook

Event Details

Event Type Seminar

Track  Data 

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