In this session...
Engaged, loyal consumers are the holy grail for brands. So how can agencies and brands best work together to design and develop the digital products people love and want to use every day? Join Gene Liebel, founding partner of Work & Co, as he talks with Virgin America, ABC, and TouchTunes about the keys to a successful model for modern product design.
The panel will explore:
--Understanding the benefits of prototyping products, and how this method can boost efficiency
--Tips for speeding up innovation by creating a single client-agency team driven by collaboration and full transparency
--How to adjust the client-agency staffing model and payment process to better compete with pure-play digital product companies