Tracks Venues

In this session...

We have arrived at a turning point for advertising on the modern Internet. A moment where we lay to rest the notion that interruption is the core tactic to produce attention and commit to a future built on respect and quality. With that in mind, Industry leaders come together at the Native Advertising Forum to discuss today's native transformation and brainstorm tomorrow's possibilities.

9:10 AM - THE FUTURE OF PROGRAMMATIC NATIVE

Megan Pagliuca Global CEO, Accuen
Michael Rubenstein President, AppNexus
Dan Greenberg CEO, Sharethrough

9:30 AM - THE NEUROSCIENCE BEHIND NATIVE ADVERTISING: A FIRST LOOK AT HOW THE BRAIN PROCESSES TEXT AND IMAGES IN NATIVE ADS

Dan Greenberg CEO, Sharethrough

9:55 AM - THE ATTENTION ECONOMY: WHAT WE KNOW ABOUT CONSUMER ATTENTION ON BRANDED CONTENT AND HOW TO MEASURE IT

Allison Schiff Reporter, AdExchanger
Curt Larson VP of Product, Sharethrough
Joe Purzycki Head of Partnerships, Medium
Josh Schwartz Chief Data Scientist, Chartbeat

10:15 AM - THE SECOND COMING OF VIDEO: NATIVE, INSTANT, IN-FEED

Raymonde Brillantes-Green VP Partnerships and Investment, DigitasLBI
Anthony Ha Writer , TechCrunch
Patrick Keane President, Sharethrough
Leo Polanowski Head of Client Services, Yahoo

10:50 AM - THE MECHANICS BEHIND WORLD CLASS BRAND PUBLISHING

Jordan Tiecher Editor-in-Chief, The Content Strategist
Chris Schreiber VP of Marketing and Communications, Sharethrough
Luke Sherwin COO, Casper
Neda Stoll Business Strategy, Adobe

11:10 AM - THE FUTURE OF THE CMS AND SPONSORED CONTENT PUBLISHING

Lucia Moses Reporter, Digiday
Dan Greenberg CEO, Sharethrough
Rob Bear Creative Director, VOX
Hassan Ali Khan SVP, Marketing, Onion, Inc.

Presented with


Speakers

Megan Pagliuca Global CEO Accuen
Michael Rubenstein President AppNexus
Dan Greenberg CEO Sharethrough
Allison Schiff Reporter AdExchanger
Curt Larson VP of Product Sharethrough
Joe Purzycki Head of Partnerships Medium
Josh Schwartz Chief Data Scientist Chartbeat
Raymonde Brillantes-Green VP Partnerships and Investment DigitasLBI
Anthony Ha Writer TechCrunch
Patrick Keane President Sharethrough
Leo Polanowski Head of Client Services Yahoo
Jordan Tiecher Editor-in-Chief The Content Strategist
Chris Schreiber VP of Marketing and Communications Sharethrough
Luke Sherwin COO Casper
Neda Stoll Business Strategy Adobe
Lucia Moses Reporter Digiday
Rob Bear Creative Director VOX
Hassan Ali Khan SVP, Marketing Onion, Inc.

Event Details

Event Type Seminar

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