Tracks Venues

In this session...

9:00 AM - BRIDGING ONLINE & OFFLINE

How are marketers thinking about location?  Does hyperlocal work in mobile? Can location be a signal for intent? Insights on monetizing location & local, ensuring data quality, and helping understand the immense opportunity to reshape marketing strategy as consumers now map the physical world with their mobile phones.
Jim Cooper Editorial Director, Adweek
Dave Etherington Chief Strategy Officer, Intersection
Steven Rosenblatt CRO, Foursquare
Luke Smith Founder, Croud

9:45 AM - MAKE EVERY DAY LOCAL

There's a growing trend wherein we’re seeing an increasing number of brands developing their own content, particularly original video content. As brands look to connect with consumers, many are using video content as a way to engage, inform, and entertain – whether through mini-Web series, short films, or even commercials. YP and Google/YouTube will take the stage to present a case study around YP's "Make Every Day Local” campaign and celebrity influencer video series, discussing both how brands can create compelling content that drives views to their YouTube and other social channels as well as how they can best measure and evaluate success to ensure that all branded video content works hard to spark long-term engagement with consumers.
Alex Kaminsky SVP, Consumer Marketing, YP
David Sandler Brand Activation Lead, Google
PRESENTED BY YP

10:30 AM - NAVIGATING LOCATION

Location marketing means more than targeting consumers based on their locale; it's about delivering meaningful branded experiences, and there is no one-size-fits all solution. In this session, Waze moderates a panel of brand and agency experts on various approaches to location marketing; revealing what works, what doesn't, and where the industry is headed next.
Erika Altman Director, Account Services, Kinetic
Nick Dunham Director of Media, Dunkin' Donuts
Jordan Grossman Head of North America Sales, Waze
Jeff Malmad Managing Director, Head of Mobile and Life+, Mindshare
Scott Marsden SVP, NY Media Lead, DigitasLBi
PRESENTED BY WAZE

11:15 AM - LOCAL MATTERS!

Entrenched and upstart media companies are going mano a mano for the ears, eyeballs and wallets of over 310 million local consumers, while marketers seek to target and reach their best customers precisely where they live and spend. In today’s fractured media landscape, how can brands and their agencies maximize the effectiveness of their campaigns in local markets? Will lines between traditional and digital media continue to blur? What exactly defines local, anyway? A panel of experts will bring it all home.
Julie Bernard Chief Marketing Officer, Verve
Laura Hagen Senior Vice President, Connections, iHeartMedia
Steven Feuling CEO, Vizeum USA
Andrew Capone SVP, Marketing & Business Development, NCC Media
Teresa Lucido Division Vice President, Central Division, Comcast Spotlight
Debra O'Connell President, National Television Sales, ABC National Television Sales
PRESENTED BY NCC MEDIA

Presented with


Speakers

Jim Cooper Editorial Director Adweek
Dave Etherington Chief Strategy Officer Intersection
Steven Rosenblatt CRO Foursquare
Luke Smith Founder Croud
Alex Kaminsky SVP, Consumer Marketing YP
David Sandler Brand Activation Lead Google
Erika Altman Director, Account Services Kinetic
Nick Dunham Director of Media Dunkin' Donuts
Jordan Grossman Head of North America Sales Waze
Jeff Malmad Managing Director, Head of Mobile and Life+ Mindshare
Scott Marsden SVP, NY Media Lead DigitasLBi
Julie Bernard Chief Marketing Officer Verve
Laura Hagen Senior Vice President, Connections iHeartMedia
Steven Feuling CEO Vizeum USA
Andrew Capone SVP, Marketing & Business Development NCC Media
Teresa Lucido Division Vice President, Central Division Comcast Spotlight
Debra O'Connell President, National Television Sales ABC National Television Sales

Event Details

Event Type Seminar

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