9:00 AM - BRIDGING ONLINE & OFFLINE
How are marketers thinking about location? Does hyperlocal work in mobile? Can location be a signal for intent? Insights on monetizing location & local, ensuring data quality, and helping understand the immense opportunity to reshape marketing strategy as consumers now map the physical world with their mobile phones.
Editorial Director, Adweek
Chief Strategy Officer, Intersection
9:45 AM - MAKE EVERY DAY LOCAL
There's a growing trend wherein we’re seeing an increasing number of brands developing their own content, particularly original video content. As brands look to connect with consumers, many are using video content as a way to engage, inform, and entertain – whether through mini-Web series, short films, or even commercials. YP and Google/YouTube will take the stage to present a case study around YP's "Make Every Day Local” campaign and celebrity influencer video series, discussing both how brands can create compelling content that drives views to their YouTube and other social channels as well as how they can best measure and evaluate success to ensure that all branded video content works hard to spark long-term engagement with consumers.
SVP, Consumer Marketing, YP
Brand Activation Lead, Google
PRESENTED BY YP
10:30 AM - NAVIGATING LOCATION
Location marketing means more than targeting consumers based on their locale; it's about delivering meaningful branded experiences, and there is no one-size-fits all solution. In this session, Waze moderates a panel of brand and agency experts on various approaches to location marketing; revealing what works, what doesn't, and where the industry is headed next.
Director, Account Services, Kinetic
Director of Media, Dunkin' Donuts
Head of North America Sales, Waze
Managing Director, Head of Mobile and Life+, Mindshare
SVP, NY Media Lead, DigitasLBi
PRESENTED BY WAZE
11:15 AM - LOCAL MATTERS!
Entrenched and upstart media companies are going mano a mano for the ears, eyeballs and wallets of over 310 million local consumers, while marketers seek to target and reach their best customers precisely where they live and spend. In today’s fractured media landscape, how can brands and their agencies maximize the effectiveness of their campaigns in local markets? Will lines between traditional and digital media continue to blur? What exactly defines local, anyway? A panel of experts will bring it all home.
Chief Marketing Officer, Verve
Senior Vice President, Connections, iHeartMedia
CEO, Vizeum USA
SVP, Marketing & Business Development, NCC Media
Division Vice President, Central Division, Comcast Spotlight
President, National Television Sales, ABC National Television Sales
PRESENTED BY NCC MEDIA