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In this session...

Consumers mislead marketers — mostly because they are lying to themselves. How can we discern the truth when we’re presented with badly skewed data on income, age, and activities? Data is only as powerful as a consumer’s self-delusion, so the ability for advertisers to understand subjective bias is critical to smart marketing. By identifying and overcoming discrepancies in marketing data, we can arrive at a clearer picture of why we purchase the products we do, and love the brands we love.

Join Exponential’s Bryan Melmed as he explains how to navigate the inconsistencies in online and offline data and how understanding these nuances can strengthen your marketing strategy. View Less

Presented with


Bryan Melmed Vice President, Insights Services Exponential Interactive

Event Details

Event Type Seminar

Track  Data 

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