In this session...
Join lululemon, Reebok, mindbodygreen, and Havas Life&Wellness and learn how community is transforming a category once driven by celebrities and traditional media. Enjoy an inside look into the explosion of athleisure, cult brands like lululemon and cross-fit training - a metaphor for how to transform marketing in any category through the power of community.
Havas Life & Wellness President, Laurel Rossi and mindbodygreen Founder & CEO Jason Wachob will discuss some popular wellness trends with Carolyn Manning from lululemon athletics and Mitch Kratochwill from Reebok. This high energy team will discuss CrossFit, Spartan Race, playground workouts and more—and examine what makes these “cult” communities so successful. It’s not only about community; it’s also about the brands and the bloggers collaborating to—ultimately—market a lifestyle. Brands are looking for new ways to engage with their customers and also integrate their efforts on social media, through fashion and fitness wear, at the gym or studio.