In this session...
The world is changing rapidly, from the ever-evolving technology landscape, to the way marriage is viewed, and everything in between. In an era of constant change, brands are being increasingly challenged to not only reach and stay relevant with consumers of varying demographics, but to also navigate difficult conversations with them. How can a brand have a point of view, express it meaningfully, and make sure it resonates with the right consumers, in the right context?
Hear from experts with fancy titles but who share the same stories, hopes, and dreams of many Americans, whether that be equality for the LGBT community or animal welfare. The only difference is what keeps these experts up at night: the stories and conversations they want to tell on behalf of the brands they represent. Learn from these experts about how to tell authentic stories effectively - it takes a lot of creativity but even more sensitivity.