In this session...
How real are the challenges of marketing to millennials? Has everything really changed, or does much stay the same? And to what extent does it make sense to talk about ‘millennials’ anyway?
With the market filled with discussion about millennials, The Economist will convene a provocative and frank conversation amongst senior marketing leaders to discuss just how different this demographic really is, or if it is a case of the more things change, the more they stay the same?