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In this session...

Six years ago, facing the new economic realities of this business, CP+B created a special group focused on developing and marketing brands owned by the agency. Today, CP+B’s new product initiatives have become a significant and growing segment of the its overall business, helping to attract and retain great talent and playing a meaningful role in the agency’s future. Hear what they’ve learned in creating and launching Angel’s Envy bourbon, Papa’s Pilar rum, Noll surfing apparel and Dolomite high-end outdoor gear.

Today, CP+B’s new product initiatives have become a significant and growing segment of the agency’s overall business, they have helped attract and retain great talent and they will play a huge role in the agency’s future. Join Chuck Porter, Chairman of CP+B; Lori Senecal, Global CEO, CP+B / President & CEO, MDC Partner Network; and Neil Riddell, head of CP+B’s Brand Development Group, as they discuss what they’ve learned in creating and launching Angel’s Envy bourbon, Papa’s Pilar rum, Noll surfing apparel and Dolomite high-end outdoor gear.

And learn how product design, innovation and venture capitalism all go hand in hand in the world of agency innovation. View Less

Presented with


Speakers

Chuck Porter Chairman CP+B
Neil Riddell EVP / Executive Director of Product/Brand Invention CP+B

Event Details

Event Type Seminar

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