Jimmy Smith

Jimmy Smith is the Chairman, CEO and Chief Creative Officer of Amusement Park Entertainment, a transmedia content creation studio that specializes in branded apps, video games, TV shows, music and film.

Jimmy began his career in advertising where he co-created some of the world’s most iconic campaigns for brands such as Nike, Pepsi and Snickers. Additionally, Jimmy gave birth to the rebranding of Gatorade as G and the G campaign. Soon, his talents spilled over into the world of entertainment. He has authored books (Soul of the Game, The Truth for Dark Horse Comics), co-created video games (EA Sports’ NBA Street, Intel and Microsoft Kinect’s Discovered), co-created TV shows (Nike Battlegrounds, Gatorade Replay), co-executive produced a documentary about Nick Young (Second Chance Season), and even appeared weekly as a judge on a reality series (VH1’s Model Employee). Jimmy’s work has been recognized by the One Show, Emmys, Cannes, Stiftung Buchkunst International Book Art Competition, Copenhagen Museum of Applied Arts, Time magazine, and in 2012, he was declared one of the Top 100 Most Creative People in Business by Fast Company magazine.

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