Greg is a well known figurehead in the digital media landscape, a member of the IPA and an oft-quoted spokesman on digital advertising, as well as a frequent judge of major advertising and marketing awards. His influential column on Mediatel.co.uk has been now running for five years and has received wide acclaim from both within and outside the industry. He has also co-authored two books on marketing “Advertising Works 12” and The Digital State.”
Greg began his career in media planning at Delaney Fletcher/Bozell and then CIA where he rose to become Strategic Planning Director, and joining the board at the age of twenty eight. He joined Optimedia before becoming Commercial Director at newly founded ZenithOptimedia Group in 2003.
Greg became MD of Zed Media in 2005. He grew Zed from 50 staff and billings of £52million to 120 staff and billings of £130million in a three year period and the agency took a pre-eminent position in the digital arena, winning awards for work in DiTV, Mobile, and social networking.
In 2008 Greg became a founding partner at Hurrell Moseley Dawson and Grimmer (HMDG) a ‘new model’ advertising agency with partners across the advertising, creative and planning spectrum. The agency from launch attracted brands including Aston Martin, Nestle, and the launch of WIRED.
After selling his stake in HMDG, Greg was enticed by the founders to join the Fetch success story with a brief to expand the company into new global markets and new areas of marketing services.
After posting record turnover and profit levels in 2014 Fetch was acquired by the Dentsu Aegis Network. It currently works with clients including Ebay, Expedia and Hotels.com across mobile strategy, media, creative and analytics.