Jonah founded Redscout in 2000 with the simple belief that the best way to change a consumer’s perception of a brand is to change the way they experience it. Having been behind some of the most transformative brand re-inventions and iconic innovations in the last 15 years for Domino’s, Gatorade, Kate Spade and Nike. Jonah has become a trusted advisor to leaders from entertainment to education and everything in between.
A recognized pioneer in brand-driven innovation, Jonah possesses an intuitive grasp of consumer behavior, a prescient nature for identifying emerging culture, and a passion and restlessness for sparking societal change. Under his leadership, Redscout expanded beyond the walls of his Manhattan apartment into a prosperous business with offices in New York, London, San Francisco, a diverse global practice and a sale to MDC Partners.
Jonah is currently fostering the next generation of thinkers and makers at Redscout organized around the principle that innovation is the most powerful form of marketing. Prior to founding Redscout, he was a Planning Director at DDB Worldwide where he ran strategy on the Johnson & Johnson business.
A popular industry commentator and speaker, Jonah has appeared on CNBC and in publications such as The New Yorker, The New York Times, The Wall Street Journal and Fast Company.