Jim Murphy

As a leader in the digital industry, Jim is the SVP and General Manager of Catalina BuyerVision, a personalized digital advertising organization. He focuses on the integration and success of BuyerVision’s sales, product, analytics, operations and marketing teams. Jim’s teams act as both the subject matter experts for advertising to Catalina’s key customers in CPG Manufacturing and Retail, as well as lead partnerships with media agencies across the US.

Jim has helped marketers leverage digital media to their grow business and enrich brand experiences for 20+ years. Prior to Catalina, he led digital sales teams at The Chicago Tribune, Broadcast.com and Yahoo! At Yahoo! for over 12 years, Jim launched and grew Consumer Direct to an $80MM annual business, while leading the relationships for Target, P&G, Kraft, General Mills and Kellogg’s.

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