Helayne Spivak, former Chief Creative Officer of Saatchi & Saatchi Wellness, joined the VCU Brandcenter on August 15, 2012 as its director.
Helayne is leading the Brandcenter in its mission of helping the industry navigate change and fueling it with future leaders.
Helayne began her award winning advertising career in NY as a copywriter at Ally & Gargano. After 10 years of gaining recognition for her creative work, Helayne went on to take larger and larger roles in the advertising community. She was Chief Creative Officer of Young & Rubicam NY as well being appointed one of the first women on their Board of Directors. She also served as Chief Creative Officer of Ammirati Puris Lintas and Chief Creative Officer of JWT, NY.
Helayne served on the Board of The One Club and as a Film Juror at Cannes. She was on the cover of Working Woman and a recipient of a Matrix Award For Women In Communications.
With all that, VCU Brandcenter is the highpoint of her career.