Rich Antoniello joined the company as CEO in 2003 and quickly established Complex magazine into a profitable powerhouse known for delivering a sharp editorial blend of pop culture and style trends. Antoniello oversaw the company’s expansion onto the web with the launch of Complex.com. In 2007, Antoniello formed Complex Media, Inc., a collective of 110 sites that forms a formidable hub for one of the most hard-to-reach demographics – young males – and one primed to make purchasing decisions. Prior to joining Complex, Antoniello spent four years at National Geographic Adventure magazine, National Geographic Adventure Gorge Games in association with NBC, and Wenner Media’s Men\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s Journal. He began his career at Saatchi & Saatchi Worldwide where he handled media planning for Proctor & Gamble, Sauza and Paddington Brands. Antoniello is a graduate of the School of Management at SUNY\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s Binghamton University.