Gonzalo Del Fa
As President of GroupM Multicultural, Gonzalo plays a key role in all aspects of the multicultural media and marketing efforts initiated by GroupM agencies Maxus, MEC, Mediacom, Metavision, Mindshare and Red Fuse. The goal of the division is to provide clients with a truly relevant, informative and trustworthy point of view of multicultural markets and audiences across the US, resulting in tailored communications strategies based on in-depth knowledge of consumers.
Under Gonzalo’s leadership, GroupM Multicultural handles over $600 million in billings from clients such as Nestle, AT&T, Unilever, Anheuser Busch, Mars, Colgate, Revlon, Abbott, Netlfix, Church & Dwight, Subway, Bayer, Kimberly Clark and KFC.
Gonzalo first joined the GroupM family in 2003 as Managing Director of MEC Argentina. During his three year tenure he developed a reputation for creative media thinking and activation.