As Director of Digital Strategy and Content Planning, Aki has helped expand TBWAChiatDay New York’s digital practice to include social strategy, content strategy, community management, analytics, as well as a social content creative factory (or "newsroom") approach that serves TBWA’s proprietary Disruption Live method for brands like Michelin, H&M, McDonald's, NBC Universal and Thomson Reuters.
Aki has crafted strategy and audience plans for uniquely "millennial" fashion, fun, and food brands. Currently, Aki is helming a proprietary "Zillennial™" target segmentation for McDonald's – focusing on an evolving new audience of values and behaviors.
Aki joined TBWA from Fallon Worldwide where he helmed digital strategy for clients including Cadillac, H&R Block, Cruzan Rum, NBC Universal and Totino’s Pizza Rolls.
Aki has also served as an "Officer of Good" for Planning for Good, an organization of 2000+ strategic planners collaborating locally and globally on good causes.
Aki Spicer Job Title Director of Digital Strategy and Content Planning Company TBWACHIATDAY NEW YORK Connect via