Aki Spicer

As Director of Digital Strategy and Content Planning, Aki has helped expand TBWAChiatDay New York’s digital practice to include social strategy, content strategy, community management, analytics, as well as a social content creative factory (or "newsroom") approach that serves TBWA’s proprietary Disruption Live method for brands like Michelin, H&M, McDonald's, NBC Universal and Thomson Reuters.

Aki has crafted strategy and audience plans for uniquely "millennial" fashion, fun, and food brands. Currently, Aki is helming a proprietary "Zillennial™" target segmentation for McDonald's – focusing on an evolving new audience of values and behaviors.

Aki joined TBWA from Fallon Worldwide where he helmed digital strategy for clients including Cadillac, H&R Block, Cruzan Rum, NBC Universal and Totino’s Pizza Rolls.

Aki has also served as an "Officer of Good" for Planning for Good, an organization of 2000+ strategic planners collaborating locally and globally on good causes.

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