As senior vice president of global brands, Micek will be responsible for developing and leading strategies that build and enhance Hyatt’s brand portfolio, which span every segment of the hospitality industry.
She brings more than 20 years of brand-building experience to the role, most recently as senior vice president of marketing for USA TODAYwhere she was responsible for strategic marketing, client solutions, creative, trade marketing, events and research. Prior to USA TODAY, she was a vice president at NBCUniversal where she led cross NBCU sales and marketing and ran Women at NBCU. She also spent nearly 10 years in Silicon Valley, holding a variety of leadership positions at Yahoo!. Before that, Micek served as a management consultant with Accenture in the U.S. and Europe. Micek began her career at Turner Broadcasting.
Sandra Cordova Micek Job Title SVP, Global Brands Company HYATT HOTELS CORPORATATION