Randall Beard serves as the President of Expanded Verticals and is responsible for helping clients build brand equity and ROI via improved advertising and media programs. His responsibilities are global and include the CPG, Technology, Financial Services, Automotive, Telecom, Network and other sectors.
Randall can speak to the bottom-line impact of measuring the reach, resonance and reaction of ads across all screens and advertising models. Randall can also discuss the need for and importance of real-time performance measurement and best practices of top-performing creative across mediums.
Randall Beard Job Title President, Expanded Verticals Company NIELSEN