Gayle Fuguitt

Ms. Fuguitt is responsible for leading the ARF into its next chapter, navigating the many changes sweeping through the advertising, marketing, research and consumer engagement community. As the leader of the ARF, an organization with a 79-year history and more than 400 members, Ms. Fuguitt serves as the voice of the industry and a champion for its global growth. Prior to being named president and CEO in April 2013, she had served as a board and executive committee member of the ARF since 2005, and continues in these positions.

Ms. Fuguitt previously spent 32 years at General Mills, where she was most recently VP-Global Consumer Insights for over 17 years managing a $150m annual research budget.

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