Frank Rose

Frank Rose is the author of The Art of Immersion, described as "an essential overview" by the International Journal of Advertising, as well as a correspondent for Wired and a senior fellow at Columbia, where he is faculty co-leaser of an executive seminar in digital storytelling strategy. Among his other books are the 1989 best-seller West of Eden, about the ouster of Steve Jobs from Apple, and The Agency, a multi-generational saga of greed and betrayal in Hollywood. A frequent speaker at marketing conferences and film festivals worldwide, he contributes to The New York Times, strategy+business, and The Milken Institute Review, among other publications.

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