Esther “E.T.” Franklin has changed the way the advertising industry looks at multiculturalism. By encouraging marketers to take an “inside out” perspective, she’s helped iconic brands understand cultural identities and media consumption habits from local to global audiences.
Esther leads the creative vision for the Human Experience Strategy Network in the Americas, developing next generation human understanding initiatives and tools, cultivates talent and integrates behavioral data into strategy development.
Her passion with culture and identity led to create Beyond Demographics, proprietary research exploring the role of subculture in redefining broader communities. To date, efforts have focused on African American, Latino, Asian American and LGBT communities, and have reshaped perspectives on each audience and how to better engage from a client perspective.
Additionally, she is a board member of the Family Institute at Northwestern University and the Chicago U