Dave Rosner

With more than 16 years of advertising and new media experience, Dave Rosner leads all marketing
activity – from establishing the brand positioning to managing marketing and communications activities to
driving awareness and adoption in the marketplace.
Prior to ZEFR, Rosner served as Executive Vice President, Director Innovations for Initiative, one of the
Interpublic Group’s two worldwide media networks. Dave led the agency’s Innovations unit nationally. His
team consisted of pioneering and visionary thinkers, drawing creative ideas from the worlds of technology,
emerging media and pop-culture to generate cutting edge and innovative media and marketing
campaigns. Under his leadership, the group garnered more than 100 awards/appearances on shortlists
including Initiative U.S.’s first ever Cannes Lion (Silver Lion, best integrated campaign for Hasbro).

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