Brian Povinelli

Brian Povinelli has been building brands for the last 23 years. In his role as the Global Brand Leader for both Westin and Le Méridien, Brian is responsible for developing the overall vision and strategic initiatives for two of Starwood Hotels & Resorts’ contemporary upper-upscale brands. Brian oversees the significant growth of Le Méridien, including brand positioning and strategic partnerships, while continuing to direct the overall brand management, integrity and positioning of the Westin brand and its robust portfolio of more than 200 hotels in over 31 countries. He also leads global marketing strategy, guest experience, standards and communications programs for both brands and works closely with each Starwood divisional president on development opportunities.

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