Dan is the Director of Digital Strategy and Shopper Marketing for Church & Dwight. He and his Team, in partnership with their agencies, are responsible for working across the 6 Strategic Business Units and their 22 Brands to develop strategies and programs to influence the consumer at all points of the Path To Purchase. This is accomplished by taking a Shopper Back approach, recommending and implementing content strategies that fulfil business objectives and shopper needs.
He is also responsible for the Inter Agency Team Planning (IAT) Process and Corporate Partnerships including the company’s sponsorship with Major League Baseball. Dan has been at Church & Dwight for 9 years and is a member of the Path to Purchase Institute’s League of Leaders as well as the Conference Board For Social Media.
Prior to Church & Dwight Dan held positions at Callaway Golf and Kraft Foods.
Dan Bracken Job Title Director of Digital Strategy & Shopper Marketing Company CHURCH & DWIGHT Connect via