Heather Wright runs the Partner Content business at Aardman. This division creates animated and interactive content for advertising agencies and third party brands and includes commercials, short films, websites, games and apps. As part of the management team, she contributes to overall company strategy and determines strategy for the Partner Content team. She is responsible for driving new business for both the animation and interactive teams, sourcing and developing new talent and managing the production resources required to deliver these projects. Heather has been at Aardman for 16 years. Prior to working at Aardman, she spent 7 years working as a freelance live action producer in London production companies. This followed 9 years producing for a number of advertising agencies including Saatchi & Saatchi, Publicis, Weiden & Kennedy (Amsterdam), TBWA Chiat Day on blue chip clients such as Coca-Cola, BA, P&G, Renault, Disney & EA Games.