Michelle went to the University of Rhode Island in Kingston, RI and double majored in English and Psychology. While she was in High School, Michelle spent a summer taking classes at the SI Newhouse School of Public Communications at Syracuse University. That’s where she became interested in media. After graduating from college Michelle spent several months traveling in Europe. Once she had returned, Michelle found a job in media and has been here ever since. Over the years Michelle had different roles at Carat – even doing a stint working for Carat in London. What Michelle loves most is being able to partner with clients to understand people and then turn that into a business advantage for them. Most recently she has been spending a lot of time integrating People data with Behavioral data. Michelle feels very strongly that if we understand the people side well enough, we can change the behavioral side. She uses this strategy often with her husband.
Michelle Lynn Job Title EVP, Managing Director, Carat Consumer Insights Company CARAT