Craig Dempster

In 2015, Craig co-authored “The Rise of the Platform Marketer,\\\\\\\\\\\\\\\" which explores the competencies that marketers need in order to win in a world of digital addressability at scale.
Craig leads Merkle’s Digital Agency Group, who deliver integrated performance media agency services across search, display, social, mobile, email, web development, user experience, & creative services. In addition, Craig has led Merkle’s corporate development for the past four years & steered the company’s acquisitions of IMPAQT, a market leading search agency; Social Amp, a Facebook preferred developer that enables the use of open graph data in customer communications; Fifth Finger, a mobile first experience shop; New Control, a digital & direct agency; & RKG, a performance digital media agency. From 2010-14, Craig was Merkle’s CMO, driving corporate strategy for the business and spearheading the development of the agency’s marketing communication, PR, and events organizations.

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