As general manager, AdFX for The Weather Company, Domenic Venuto is responsible for leading the company’s emerging weather products, as well as building Weather’s location-based products, capabilities, activation, and analytics. He is based in Weather’s New York office and reports to Curt Hecht, chief global revenue officer, The Weather Company.
Venuto oversees the company’s AdFX division (formerly WeatherFX), the team that creates localized ad targeting solutions using Weather’s access to location data and the best, most comprehensive weather data in the world. Launched in late 2012, the AdFX division builds on Weather’s value proposition and differentiation by using weather analytics, weather triggering and dynamic messaging to connect businesses to consumers through weather and climate. For every weather condition, The Weather Company has the data to deliver a contextually relevant message to any audience at the right time and place, leveraging their location and local weather conditions. This is possible due to Weather’s reach, its influence on consumer actions and activities, its proprietary technology, and market-level analytics.
Most recently, Venuto served as global president, data, technology & partnerships at VivaKi, of Publicis Groupe. There, he led a global team, overseeing product, strategy, engineering and partnerships to develop proprietary programmatic products that interface with external data, ad tech and publisher platforms. Venuto led all aspects of product development, from strategy and technology to experience and data. He also oversaw global enterprise partnerships, including Amazon, AOL, Apple, comScore, Facebook, Google, Microsoft, Twitter and Yahoo!.
Previously, Venuto served as VivaKi’s executive vice president, strategic global operations. Before that, he was NY managing director, client solutions at Razorfish, and prior to that, he served as senior vice president, client services. He began his career at Arthur Andersen, where he developed long-term strategic business plans and led large-scale technology implementations for Australian and American clients.
A native Australian, Venuto received a bachelor’s degree from the University of Melbourne, a graduate degree in computing from Monash University, and an MBA from RMIT University in Melbourne, Australia.