Anna is the Executive Vice President of Marketing at POPSUGAR Inc, where she oversees marketing for the company’s portfolio of brands including fashion shopping platform ShopStyle, lifestyle media property POPSUGAR, and monthly subscription business Must Have. Together these brands connect content and commerce -- attracting a global audience of 85M and driving +$1 billion in annual retail sales.
Anna has a passion for building disruptive venture-backed businesses. Her efforts have positioned companies for successful acquisitions, IPO, and increase in shareholder value. Anna’s recent track record includes serving as the CMO of Stella & Dot to help reinvent the direct-selling industry for the digital age, and leading marketing at Tiny Prints where she grew the brand from a niche player to a household name resulting in a successful exit via acquisition by Shutterfly Inc. She cut her teeth in Silicon Valley at eBay during its hyper-growth period, leading strategic marketing initiatives that contributed to the company’s growth from $430M to $7.5B in revenue.
Anna is a sought-after expert on mobile/e-commerce, social media, and digital publishing. She is equally versed in traditional marketing, having started her career on Madison Avenue at Ogilvy & Mather where she helped develop the foundation for Dove’s ground-breaking “Real Women, Real Beauty” campaign.
Anna holds an MBA from Harvard Business School and graduated magna cum laude from Brown University. She lives in the San Francisco Bay Area with her husband and two children.
Anna Fieler Job Title EVP, Marketing Company POPSUGAR