As CEO of GroupM Next, the forward-looking, media innovation unit of GroupM, Chris is responsible for curating and communicating insight-focused media solutions across established and emerging platforms. Chris also oversees the amplification of these insights into opportunities that directly benefit the business of GroupM agencies and their clients.
Chris was selected to lead GroupM Next after nine years of leading the search marketing practice within GroupM. Among his accomplishments includes the development and integration of the global search marketing offering for GroupM agencies, GroupM Search, which manages $1.3 billion in search billings globally and has grown to more than 1,000 search marketing strategists serving 40 countries.
Chris is an active member on advisory boards at the 4A’s, Google, Yahoo!, MSN and I-COM. He is a frequent speaker in global forums discussing the digital marketplace, and contributes editorial commentary regularly to Advertising Age and MediaPost.