Leah van Zelm
Leah is a 15-year CRM veteran with experience leading customer strategy projects, implementing marketing initiatives, and mobilizing organizations. She is focused on understanding consumer decisioning and advancing customer-centric experiences. The role brings together her passion for consumer psychology, traditional marketing, and direct, insight-driven marketing. Leah is a frequent contributor to Merkle thought leadership on the topics of Connected CRM, consulting issues, and industry-specific matters.
Leah’s work benefits from sound knowledge in consumer research, CRM process and organization design, media mix measurement, segmentation and customer insight, CRM capability assessments, roadmaps and implementation, business case development, and program management. In her eight years with Merkle, Leah has worked with retail, insurance, banking, travel, media and entertainment, and B2B companies.