Fiona Carter

Fiona Carter has spent the last 20 years building brands and driving business results for Fortune 50 brands such as GE, Bank of America and P&G. Fiona is a unique marketer acting as the CMO's strategic partner but sitting at the agency holding company, Omnicom. Her tenure on GE saw the development and coordination of the global and award-winning “Imagination at Work” and “EcoMagination” platforms that continue to represent the GE brand throughout US, Europe, Asia and Latin America. For Bank of America, she led a fully integrated model of 15+ agencies across the entire marketing mix (traditional, mobile, social, PR, e-commerce & customer experience, employee communications, in-store, Government Relations & Public Affairs, Consumer Insight & Analytics) - responsible for delivering marketing strategies, creative and business results across the consumer bank, Merrill Lynch, BAML and the corporate brand. Fiona also led the integrated teams for P&G’s Gillette, Venus and The Art of Shaving. Fiona currently is the Chief Operating officer for the Advertising/Research/Branding agencies at Omnicom’s DAS Group of Companies, agencies such as Goodby, Flamingo, Siegel & Gale, Hall & Partners. Fiona began her career in the UK, where she led one of the biggest advertising accounts in the UK, Tesco Supermarket, to win the Cannes Grand Prix, the UK IPA Effectiveness Grand Prix, and to be voted UK’s Favorite Advertising Campaign. She left the UK for USA in 2000, primarily because the skies are bluer and the brands are bigger. Fiona lives in Brooklyn and Montauk with her husband and two kids.

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