Yasuharu Sasaki (Yasu, to those who know him) is an Executive Creative Director with a background in computer science whose curiosity has always found a way into writing, digital design, and programming. Although he works in advertising, what inspires him extends well beyond into areas like hybrid arts, digital architecture, game design, and interactive product design. A self-professed ‘Geek,’ Yasu spends time inventing things in the field of next-generation communications. In 1995 Yasu joined Dentsu, where he accomplished advertising’s greatest feat: staying at the same agency for 20 years. With additional stints at IconNicholson, StrawberryFrog and Dentsu America, Yasu has worked on clients such as Honda, Coca-Cola, Google, All Nippon Airways, Kirin Brewery, Lenovo, and UNIQLO. His list of awards includes Cannes Lions, D&AD, The One Show, Spikes, AdFest and CLIOs, of which he’s also been a jury member. Sometimes, you’ll find Yasu kayaking anywhere from the rivers of Mongolia to the Hudson in New York. Always, however, he seems to be wearing a cool shirt.