Chris Perry is the Chief Digital Officer for Weber Shandwick. In his role, Chris leads strategy and operations for the firm\'s digital initiatives including its content marketing unit, Mediaco. His experience includes communications change management, content marketing and social media programs for a host of clients, including GM, PepsiCo, HP, Verizon Wireless and Standup2Cancer, among others. He is a contributor to Forbes and speaks on changes in marketing and media at events that include the Cannes Lions Festival of Creativity, World 50, SXSW and Internet Week. You can follow him on Twitter @cperry248.