Peter Knell, EVP and Managing Director of ITB’s New York operation, leads a business that forges partnerships between talent, brands and entertainment properties. ITB, a global entertainment-marketing agency with offices in New York, London and Los Angeles, sits at the forefront of this business, building dynamic properties that deliver a competitive edge.
Peter joined ITB after a 10-year career at IMG Models, managing talent commercially and working across the companies fashion businesses.
ITB’s core areas of business include entertainment-marketing, representation of on-screen and creative talent, licensing and brand extensions, as well as a robust bespoke search/ creative recruitment business that places talent in-house at companies and brands. ITB has a macro view of what “talent” means and how it can be leveraged to further its client’s needs. These core areas of business extend that definition in practice.
The company’s service expertise includes the creative development of entertainment marketing driven partnerships on behalf of advertising and public relations agencies, as well as directly with brands and film studios. The celebrity endorsement, influencer activation and non-traditional talent partnership landscape moves rapidly. ITB sits at the forefront of unique and first to market partnerships. Film integration, branded content, product collaboration, brand extension at retail, in-house talent placement and idea led celebrity partnerships are perfect entry points to ITB’s insight led service offering.
From Natalie Portman for Dior, Chivas - The Venture social enterprise engagement, James Cordon for Samsung, the award winning #mycalvins social media activation for Calvin Klein, to Pharrell Williams’ four party partnership with G-Star, Bionic Yarn and Parley for the Oceans, ITB helps its clients develop meaningful partnerships across categories.