Jerry may be the only marketing executive in the burgeoning digital technology field who's invented a new brand of soda pop.
Then again, he has been associated with breakthrough marketing ideas in every phase of his distinguished career. Starting at Y&R in the mailroom, he rose to Senior Vice President before moving to Wunderman, the premier direct marketing agency and then on to public relations giant Burson Marsteller. Then he decamped for the Bertelsmann Music Group where he was VP Marketing and Sales for Special Products. He left BMG in 1995 to join Seth Godin in an internet start-up: Yoyodyne.
He helped make Yoyodyne the premier direct marketing promotion company online and made them soooo attractive to Yahoo! that they bought them. After almost 9 years running marketing for Yahoo’s Media Sales Group, both in the US and internationally, he became CEO at Grandparents.com; a life stage website for the baby boomer grandparents of today and tomorrow. Jerry has now formed a new marketing consultant firm, GrownUpMarketing, to help companies better position themselves and better tell their stories to agencies and marketers.
He served on the Board of Directors of The Direct Marketing Association (DMA) as well as the Dean’s Advisory Board at the University of Wisconsin School of Business and the NY American Marketing Association and its EFFIE award program. He currently sits on the Advisory Board for the BrandCenter at Virginia Commonwealth University, Advertising Week and a few other organizations and companies. In 2009 the Direct Marketing Education Foundation presented him its Vision Award.
He is a graduate of the University of Wisconsin, where he received his degree in Russian History. Jerry lives in Redding, CT with his wife Catherine, two active boxers and the empty nests of his two daughters (Beryl & Lexi).
Jerry Shereshewsky Job Title Chief GrownUp Company GROWNUP MARKETING