William Lunderman

As Vice President Global Strategic Brand Design, William is responsible for creative brand communications for all Colgate Palmolive brands globally. He has management responsibility and oversight, both creatively and strategically, of all package design, maintaining brand identity and consistent global brand communication.


William joined Colgate Palmolive in July, 2005; his prior corporate assignments were: Campbell Soup Company; Vice President, Global Design where he spent twelve years and before that Revlon, Inc. in New York City where he rose through the ranks from Designer to
Vice President of Creative Services. He has been the recipient of numerous industry awards, most recently “BRAND Packaging” Brand Innovator 2013; others include DESI and Packaging Executive Club gold and silver awards, along with recognition from the American Marketing Association.


William is a frequent guest lecturer at industry events (Europe, Japan, India); visiting professor at Cornell University.

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