Laura Olin

Laura Olin is a veteran digital campaigner who helped set the editorial voice for the Obama 2012 campaign's digital communications. As director of the campaign's social media team, Laura ran the strategy for everything from the @BarackObama Twitter account to the Joe Biden Facebook page and barackobama.tumblr.com[barackobama.tumblr.com]. Her team grew the campaign’s social media followings by 40 million; raised millions of dollars over social media; pioneered the use of Tumblr, Instagram, Spotify, and Pinterest for presidential campaigns; and created the most-retweeted and most-liked Twitter and Facebook posts in both networks’ history. She now works with fellow Obama alumni at Precision Strategies, a strategic consulting firm. In her spare time she runs Everything Changes, a newsletter that has a different format and theme every week and was recently picked up by The Awl.

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