Michele B. Weber

Michele leads the global marketing efforts for the Advertiser Technology Group, the business unit dedicated to producing market-leading technology for advertisers, agencies and ad tech companies that serve buy-side market participants. Michele is responsible for the marketing strategy and execution related to awareness, demand generation, customer adoption and sales enablement.



Prior to joining AppNexus, Michele held various enterprise marketing roles at SAP America. She was the VP, Growth Marketing & Communications where she was responsible to incubate and scale integrated digital, social, thought leadership and content marketing approaches for the region. In addition, she was responsible for the North America marketing strategy for SAP’s S/4HANA launch and to deliver NA marketing’s contribution to revenue and pipeline for the HANA platform. In addition, Michele was the VP, SME & Ecosystem & Channels Marketing where she was responsible for driving marketing strategy and execution for SAP’s Small & Midsize Enterprise segment, as well as all indirect routes to market (Channels, Alliances, OEM and Distributors), and she was named as a Channel Chief by CRN Magazine. Prior to SAP, Michele held consultant and agency-side roles at US Interactive and JWG Associates (now TMP Worldwide), respectively.

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