Baron brings over 15 years of digital, managerial and SaaS experience to IgnitionOne. As CRO, Baron is responsible for expanding revenue opportunities to benefit both advertising agencies and brand marketers, and oversees global sales efforts. In addition, he is responsible for driving aggressive revenue targets for the company. Prior to joining IgnitionOne Baron served as co-founder and CEO of SaaS-based tag management, data and attribution company TagMan. Previously Baron held positions with Microsoft, where he built MSN’s first international sales team, and Vibrant Media where he built out its international and RTB capabilities.