Dave Smith

As Vice President for Monetization and Yield at Pandora, Dave Smith is responsible for managing Pandora’s inventory and audience assets. He manages a team of 15, responsible for setting and managing product pricing, developing and deploying Pandora’s audience data assets, and managing the availability of saleable inventory.

Prior to joining Pandora, Dave worked in executive roles in start-ups focused on various aspects of the digital advertising space. Most recently, Dave served as Vice President, Solutions at Krux, a leading Data Management Platform provider to publishers and marketers worldwide. Before that, he served as Vice President, Sales of Rapt, which provided yield management technologies to premium publishers. After the acquisition of Rapt by Microsoft, Dave led Microsoft’s Publisher Sales Team, selling a full suite of ad serving and yield management technologies to publishers.

Dave is actively involved in the management of the Tieni Duro Junior Cycling team in the San Francisco Bay Area, one of the most successful junior training teams in the US. His favorite Pandora stations right now are: Fred Small, Stephane Grappelli, and Turk Murphy.

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